High Yellows—This Is the Training You’ve Been Waiting For!..
It is your guide to harnessing your creativity, energy, and passion—while keeping focus, balance, and momentum
This isn’t just another book... it’s a roadmap to making your greatest contribution,
doing work you LOVE, and RADIATING your High Yellow superpowers in every area of life.
This book is your Roadmap to:
✓ Unlocking the full potential of your creativity and enthusiasm.
✓ Turning your endless ideas into focused action.
✓ Building stronger connections and inspiring others.
✓ Overcoming distractions and staying on track toward your goals.
Trusted By
"When I first came across iMA I thought, Brilliant, I have been looking for this for a long time"
" We use it within our team and within the firm and it has been really, really useful in helping us understand the differences in people and talk about personality differences in a way
that is not personal."
- Alison Bull
" iMA permits me to be who I am and to understand myself more."
" It has been very powerful for me with clients, suppliers, socially, and in creating a
community. One of the first things I do when I onboard a new member of BIP 100 which is our community of experts I look at the colour they are and make sure I introduce all of the features of our community to them in the order that they want to hear it"
- Penny Power OBE
"iMA has been a very powerful tool for us within our office"
" I attended a presentation on iMA and immediately got the bug for it and found myself flying back to our office desperately trying to educate everybody and get them to use it. Before you knew it we found ourselves going off in our personal lives using it and getting our friends and family to fill in the questionnaire."
- Duane Cormell
Are You Fully Embracing Your
High Yellow Potential?
If you’ve ever felt overwhelmed by your own ideas or struggled to stay focused, you’re not alone. High Yellows are known for their creativity, enthusiasm, and people skills—but these same traits can sometimes hold you back.
So what is the most important thing for unlocking your High Yellow potential?
It’s understanding how your natural communication style influences your success—and making sure you’re using it to your advantage.
The BIG LIE we’ve been told is… "If you just work harder or try to be more structured, you’ll succeed!"
But here’s the truth: Success isn’t about changing who you are—it’s about working with your strengths, not against them.
Without the right approach, High Yellows can feel scattered, jumping from idea to idea without real progress, struggle to stay focused and finish what they start, and overcommit socially, leaving little time for deep work.
With the right strategies, High Yellows can stay energised and turn ideas into action, use simple structures that boost focus without killing creativity, and master communication and influence to create stronger connections.
With Radiate: Unleash Your High Yellow Superpowers, you’ll learn how to harness your natural strengths, overcome common pitfalls, and thrive—without trying to be someone you’re not.
Get your copy now!
Don't just take my word for it...
"iMA helps make communication smooth and much,much, more enjoyable"
"I use iMA in every corner of my life, in all the work, training, and coaching that I do, in fact
everywhere"
- Ashley Boroda
" How amazing to find a tool that teaches you how to talk in a way that causes people to want to listen to you"
" I have been using iMA for over 12 years to help my clients match the needs of the
individual with the business needs and to get the best out of their people.
I have seen firsthand its power and am a true iMA Believe"
- Christine Alexander Smith
" I was amazed by it's simplicity and left feeling that iMA is is something everyone should be aware of"
" I see iMA as a great tool for success to help businesses and teams reduce or prevent conflict and increase communication and enable people to accept and appreciate each
others differences more easily"
- Debs Taylor-Hayhurst
Here's just some of what you'll
learn inside the book
Stay focused and finish what you start without feeling restricted, so you can turn your best ideas into real achievements. (chapter 5)
Communicate with clarity and confidence – Discover how to express your enthusiasm in a way that resonates, ensuring your ideas inspire action and connection. (Chapter 7)
Turn your creativity into tangible success – Build simple structures that keep you organised without stifling your spontaneity, helping you see projects through to completion. (Chapter 9)
Protect your energy while staying socially connected – Set healthy boundaries that allow you to thrive in relationships without feeling overwhelmed or drained. (Chapter 11)
Manage distractions effortlessly – Learn practical strategies to stay in control of your time and attention so you can work smarter and accomplish more. (Chapter 13)
Master the balance between freedom and structure – Develop habits that give you the flexibility you crave while keeping you on track to reach your biggest goals.(Chapter 15)
⚠️ But first, a warning!
This training is NOT for people who want to force themselves into rigid systems that don’t align with their natural High Yellow strengths.
If you’re looking for advice that tells you to just “be more disciplined” or “follow a strict routine,” this isn’t the book for you.
I don't want struggle against my natural personality, trying to fit into systems that don’t work for me.
I don't want to follow habits that drain my creativity and energy, leaving me feeling stuck and unfulfilled.
I don't want to ignore proven iMA strategies, making it harder to communicate effectively, stay focused, and thrive without losing my enthusiasm.
"It's been groundbreaking "
" I have been using iMA for 10 years and I found it to be fantastic.
I have used it with high-speed design teams, nuclear teams, even with teams in space and in Parliament improving their capability and delivering projects and complex programs. I have involved IMA in all of them and it's been groundbreaking in the impact that it has."
- Donnie MacNicols
"I absolutely love iMA."
" iMA is fantastic because, at the end of the day everything is about communication,
and everything is about understanding people. That's why I concentrate heavily about teaching the graduates that I work with at the Apprentice Project about iMA. In addition, I regularly run iMA sessions at Linkedin."
- Emma Vites Patel
" it is the most simple, highly effective way."
" I use IMA as the core element in all of my sales training programs, customer service, and leadership training.
I teach people how to use IMA to positively influence customers effectively,
present relevant and appealing information.and quickly build relationships."
- James Moffat
Meet the author James Knight
James Knight is the creator and Master Practitioner of iMA, a universal colour-based language designed to improve communication, collaboration, and productivity across personal and professional relationships. With over 30 years of experience, James is an internationally recognised speaker, author, and consultant, dedicated to helping people and businesses unlock their full potential by understanding and leveraging their unique strengths.
As the founder of iMA Strategies, James has worked with executives and businesses worldwide to improve recruitment, team-building, sales performance, and customer engagement. His innovative iMA system is used to enhance workplace harmony, boost employee engagement, and optimise organisational success.
James's career is built on a foundation of real-world success. As a former top 1% sales representative with Dale Carnegie, he mastered the art of connecting with clients and tailoring communication to their needs. He went on to pioneer one of the first commercial internet sites in the UK with Camelot International and later developed The Vineyards Resort, an iMA training facility in Bulgaria.
Through iMA Strategies, James continues to help businesses build high-performing teams, reduce conflict, and create thriving workplaces by understanding individual communication styles. His expertise in leadership training, customer relationship management, and behavioural intelligence has made iMA a game-changer for businesses and individuals alike.
Bonus #1
Unlock Your High Yellow Confidence with Positive Self-Talk
Value £49
Your energy, creativity, and enthusiasm make you a powerhouse—but does your inner voice always reflect that?
Self-doubt and limiting beliefs can hold you back. It’s time to rewire your mindset and replace uncertainty with unstoppable confidence.
📖 High Yellow Positive Self Instructions gives you the exact phrases and mental shifts to:
✔ Overcome negative thought patterns
✔ Reinforce your strengths and natural gifts
✔ Step into every situation with bold, authentic confidence
This is your blueprint for success—because when your mind is on your side, there’s nothing you can’t achieve!
Bonus #2
Unlock the Power of Thinking & Communication Styles
Value £79
Ever wondered why some people are direct and decisive, while others prefer a softer, more cautious approach? Why some focus on logic and structure, while others rely on emotion and intuition?
📖 The Assertive & Cognitive Style Guide helps you:
✔ Recognize assertive vs. non-assertive behavior and how to respond effectively
✔ Understand left-brain vs. right-brain thinking for better interactions
✔ Adapt your communication to connect with any personality type
Mastering these insights will boost your confidence, improve your relationships, and make every interaction more effective.
Frequently Asked Questions
Who is this book for?
This book is for anyone who has taken the iMA personality test and identified as a High Yellow. If you're naturally enthusiastic, creative, and people-oriented but sometimes struggle with focus, follow-through, or organisation, this book will help you harness your strengths and overcome challenges.
Do I need to know about iMA before reading?
Not at all! This book explains everything you need to know about iMA, how it applies to your personality, and how to use it to improve your communication, productivity, and overall success.
What makes this book different from other personality guides?
Unlike generic personality assessments, iMA is a practical, colour-based communication system designed for real-world application. This book focuses on how to thrive as a High Yellow, giving you tailored strategies, tools, and insights to turn your natural traits into superpowers.
Is this book only for business and work?
No! While the book includes strategies for improving work performance and professional relationships, it also helps with personal relationships, self-development, and everyday interactions. Whether you want to communicate better, improve focus, or achieve your goals, this book is for you.
Can I benefit from this book if I’m not a High Yellow?
This book is written specifically for High Yellows, but if you’re interested in understanding how High Yellows think, communicate, and operate, you’ll still gain valuable insights—especially if you work with, live with, or manage a High Yellow.
How will this book help me in practical terms?
You’ll get step-by-step guidance on how to:
- Stay focused and follow through on your ideas.
- Communicate more effectively and build stronger connections.
- Balance creativity with productivity.
- Overcome distractions and structure your time without feeling restricted.
Where can I buy the book?
You can order your copy directly from this page for just £9.99! Simply click the button below to secure your copy.
Real people, real results...
"iMA fits really beautifully "
" The great thing about iMA is that it makes it easy to understand your audience and I build
it in every presentation."
- Kate Cocker
" iMA has transformed our approach"
" Identifying people by their high colour allows us to change the pace and tone of how we communicate with clients and team members, to match their style.
It’s improved our relationships and made our work so much more effective"
- Patrick McLoughlin
"The iMA system has been a tremendous benefit"
"Thank you for bringing so much value to our community, so much peace and harmony amongst our club members.
If everyone used IMA, we would have a much more beautiful planet and environment to live in so thank you"
- Owen O'Malley
⚠️ This offer is exclusive
Incase you skipped to the end of the page, here's the deal...
You have the chance to download Radiate: Unleash Your High Yellow Superpowers—the ultimate guide to mastering your natural strengths and turning them into your greatest advantage.
This ebook is packed with real-world strategies, practical exercises, and expert insights designed specifically for High Yellows like you.
For just £9.95, you’ll get instant access to:
✅ A step-by-step guide to staying focused and turning ideas into reality.
✅ Communication techniques that strengthen your relationships and influence.
✅ Simple structures that boost productivity without limiting your creativity.
✅ Tools to balance enthusiasm with discipline, helping you make meaningful progress.
💡 Instant Access – No Waiting!
Download your copy today and start implementing High Yellow strategies immediately.
🔹 No subscriptions. No hidden fees. Just a powerful guide to help you thrive.
"The real beauty was that the quality of our relationships blossomed"
" 10 years ago, I was looking for a tool to help our team peak perform.
Then one day I saw James Knight present iMA. I fell in love with a simple way.iMAcan be
used, I can use it in seconds and so can you"
- Phil Hitchin
" I use it all the time"
"It is a very simple, yet powerful tool that allows me to talk with people with passion and enthusiasm and I love introducing it to people because I know they will love it too.."
- Susan Tainton
" I always get
the Aha! moment"
"We often speak, and rarely communicate, especially when needed.
Through iMA , I discovered the importance of iMA high colors"
- Tanya Awad Ghorra